Blue Ocean Strategy: Economic Importance of Applying in Tourism

Blue ocean strategy.

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...

Developing Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...

Developing Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...

designing competitive strategies through apply of judo strategy and blue ocean strategy in bsc model

abstract today, competitive strategies have got accepted as one of the most important means of manager to compete in markets. in the strategic management process, development of the strategic quantitative objectives based merely on the experts’ ideas.in this research, after reviewing the bsc,swot, judo strategy model and blue ocean strategy model, the concepts are applied to increase quality of...

Commentary: Applying Blue Ocean Strategy to the foundation of Accountable Care.